common sense has developed I-Call, an awareness raising tool for the community level. I-Call utilizes simple GSM voice technology to disseminate information and messages to the public on various issues geared towards behavior and attitude change.

Its localized story-based and interactive audio content can be used from any GSM phone simply by dialing a phone number. Through its telenovela-style, I-Call offers a convincing combination of education and entertainment that is ideal in achieving empowerment and behavior changes.

I-Call has won several awards, the German eLearning Award 2012 (Category: Best International Project) and the European eureleA Award 2012 (Category: Best Project Impact).

What does I-Call offer?

• Access to learning across all levels of society, from village to city

• Cost- effective production of content by local organizations and teams

• Knowledge distribution in local and national languages

• Development of culturally sensitive content on environment, health, education etc.

• Easy access, simply by dialing a local phone number

• New use for existing content

• Fast deployment of new content

• Easy editing and updating